I really like the transparency - with a lot of nonprofits, I feel like I need to look into their expenditures to see where my donation is really going and to fi

I really like the transparency - with a lot of nonprofits, I feel like I need to look into their expenditures to see where my donation is really going and to figure out if it's worthwhile. Watsi feels a lot more like kickstarter but directly targeted at helping individual people. Very cool idea. How do they pay for operations costs - is there a separate donations channel?