According to the article, users will get a Ads Preferences Manager. It will show what Google thinks you're interested in and you can change the categories as we

According to the article, users will get a Ads Preferences Manager. It will show what Google thinks you're interested in and you can change the categories as well. Edit: It has an opt-out button as well. http://www.google.com/ads/preferences http://www.google.com/ads/preferences