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Google has a pretty good ecosystem setup. If I click on a google ad to buy an xbox, google know I bought an xbox, or am thinking about buying one (If I went th
by axod 18y ago
Google has a pretty good ecosystem setup.
If I click on a google ad to buy an xbox, google know I bought an xbox, or am thinking about buying one (If I went through Google checkout, they can be sure, but that's not in the current mix afaik). It's probably a good idea for them to show me offers on xbox games and accessories once in a while after that.
Facebook can monetize your pageviews. They just choose to spend it all on 800 employees, swish offices, etc etc.
- ntoshev 18y agoI don't think Google is that good with integrating all the data they have. For example they still show me Google Chrome ads on pages I open with the Chrome browser. I also doubt Google AdSense would show me ads based on the contents of the referring page (as a limited form of http://en.wikipedia.org/wiki/Behavioral_targeting http://en.wikipedia.org/wiki/Behavioral_targeting). Also Facebook could use all the external links you post or click to build a profile of you, but their limited keyword ad targeting indicates they don't.
- radu_floricica 18y ago> I don't think Google is that good with integrating all the data they have. For example they still show me Google Chrome ads on pages I open with the Chrome browser. Not to do so would be micromanagement, or rule-based algorithms. It decided, correctly, that you would be interested in Chrome. That's plenty.