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How we increased our email newsletter subscriber base by 4X
- snowwrestler 14y agoEmail template design is important to optimize click-through rate, but by definition it cannot increase subscribes because people who are not subscribed cannot see the great new template. To grow a subscriber base you need to market and optimize the sign-up form, not the newsletter. One great way to do that is to wrap it in a catchy-titled blog post and submit it to Hacker News. :-)