ITA is by aviation geeks for aviation geeks. Now I'm totally happy to punch in "MEL LHR EK+ X:KUL", but most normal humans would prefer "Melbourne to London on

ITA is by aviation geeks for aviation geeks. Now I'm totally happy to punch in "MEL LHR EK+ X:KUL", but most normal humans would prefer "Melbourne to London on Emirates with stopover in Kuala Lumpur". Also, ITA has zero support for more open-ended queries beyond limited date ranges, which is what Adioso is focusing on.