I'm a big fan of the Adioso story, and have learnt so much from their experience (even though our Australian-based travel businesses are only superficially simi

I'm a big fan of the Adioso story, and have learnt so much from their experience (even though our Australian-based travel businesses are only superficially similar). I think it will take some time for people to realise that the geography of their real world travel conversations ("ever done South-East Asia?", "I'd love to see Eastern Europe!") can be used in travel searches where traditionally we've had to restrict ourselves to countries, or even cities. As that transition is made, it will open up a whole wonderful world of experiences for people - and hopefully with the corresponding business success for Adioso.