From the article, the argument isn't that Apple is hurting, but it's market position is weak against newcomers because there are many vectors to compete on. Wh

From the article, the argument isn't that Apple is hurting, but it's market position is weak against newcomers because there are many vectors to compete on. While it holds a very strong position now, it's very conceivable that some brand can come up and compete on all aspects of design, quality and price. Amazon then, can be considered to have a more stable position because newcomers cannot beat them on price, but merely match them.