I enjoyed this article. I was a little confused though by the final conclusion. Amazon shouldn't do a nice, high end tablet as that's not its competitive streng

I enjoyed this article. I was a little confused though by the final conclusion. Amazon shouldn't do a nice, high end tablet as that's not its competitive strength while also being Apple's strength. So don't play on their turf - I get that. But then Apple should do a lower margin mass market iPad for example? The author appears to argue that Apple has done this with iPod's - I guess it would be great if he fleshed that out further because the general consensus is Apple doesn't care for/get the lower margin/high volume play. If they did they might have maintained an early PC lead.