No, it's all relative. Let's say two developers each build and maintain a site and service. One to sell their own service and one to resell other people's produ

No, it's all relative. Let's say two developers each build and maintain a site and service. One to sell their own service and one to resell other people's products. If someone is selling $10,000 of their own service per month at 80% margins they have $8000 profit to reinvest in their business. If someone is reselling $100,000 of someone else's products and getting an 8% cut they have $8000 profit to reinvest in their business. Forget their topline, they both have an $8000 per month "profit" business. If they feel insecure about their place in the market they'll spend a large portion of that $8K defending their existing revenue. If they feel very secure about that $8K they'll invest it to do more things that grow the business.