To be honest, I'd probably continue to shop at Amazon even if their prices went up 5-10% across the board. Even though I want to support small retailers, shoppi

To be honest, I'd probably continue to shop at Amazon even if their prices went up 5-10% across the board. Even though I want to support small retailers, shopping at Amazon means I get to easily see product reviews, I don't have to create a new account, I don't have to worry about my shopping cart disappearing due to shoddy programming, I can save items on my wishlist easily, and with Amazon Prime, I get free 2 day shipping on everything. Except for specialty items like certain foods, I buy almost everything via Amazon. I buy all of my hardware from Newegg for the same reasons. I get that a lot of consumers will still shop around for prices, but I certainly wouldn't ignore the millions(?) of us who will gladly ignore small price differences if it means I get a predictable, easy shopping experience. Once Amazon reaches their peak, it's hard to say where it will go. But considering that they're aleady nailing the hosting industry, producing a very popular ebook reader and tablet, taking a slice of NetFlix's pie, and eating up all of retail, I'm sure they'll throw inordinate amounts of cash at whatever their next best ideas are.