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BMW competes directly with Ford in Europe. Prior to the sale of PAG (Aston Martin, Volvo, Jaguar, Land Rover) BMW also competed with Ford-owned brands in the Un
by atdrummond 14y ago
BMW competes directly with Ford in Europe. Prior to the sale of PAG (Aston Martin, Volvo, Jaguar, Land Rover) BMW also competed with Ford-owned brands in the United States.
I'm also certain more people cross shop Fords and Bimmers than one might initially assume.
- dublinben 14y agoFord might be competition for BMW in Europe, but they certainly aren't in the US. The only Ford I could believe a BMW customer even considering is the Mustang. The base model 3-series coupe is significantly more expensive than all but the top three Mustangs available (GT Premium convertible, Shelby GT 500, GT 500 convertible). If one is in the market for a $40k coupe, they're not going to compare the BMW to the Ford, they'll compare the BMW to the Mercedes, Infinity, and Audi.
- hef19898 14y agoNo competition in europe as far as I know. BMW is more "low volume high margin" while Ford is "low margin high volume" (huge generalization here). Some time I can't fight the feeling that german premium car makers are the Apples of the automotive world...