also, the interface is optimized for speed and convenience. you can type 'www.bestbuy.com' into your iphone, but given the choice, our feeling is that many peo

also, the interface is optimized for speed and convenience. you can type 'www.bestbuy.com' into your iphone, but given the choice, our feeling is that many people will prefer to use an app that minimizes typing and maximizes speed.