For all intents and purposes, blogs are pretty much affiliated with big music now though. And for what it's worth, Drake was only really affiliated with big mus

For all intents and purposes, blogs are pretty much affiliated with big music now though. And for what it's worth, Drake was only really affiliated with big music after he made it big on his own. Even when he was (allegedly) promoted by big music without being signed, that was in a bid to win build him and win him over. While I agree that an entirely internet phenomenon is a bit different, I don't think it's a unique case. Macklemore just happens to be exemplifying an extreme case of a trendthat's been going on for a while.