5 ms·
I wonder if there's any value in "solving" the shipping cost problem by having something like Amazon's Prime -- an upfront fee of $80/yr then free 2 day shippin
by rarrrrrr 18y ago
I wonder if there's any value in "solving" the shipping cost problem by having something like Amazon's Prime -- an upfront fee of $80/yr then free 2 day shipping?
It changes shopping psychology. Once Prime is purchased, people want to buy many things to increase the return on their investment. :)
- fooddude 18y agoWe believe there is huge value solving this shipping issue, especially for perishable foods. I've heard from an insider that Amazon Prime hasn't made money yet... and they have massive economies of scale. We're definitely thinking about how to take steps to making shipping more palatable for consumers.
- comatose_kid 18y agoBut I've heard that they more than make up for it through the increase in purchase volumes.
- jonknee 18y agoNothing like trying to make up for a loss with volume! (Speaking as a prime member, I have a sneaking suspicion they are losing money on a lot of my orders. However more frequent those may be.)