Awful rappers make it to the top of charts on a regular basis. Rap music sells because of the beat and, to a lesser extent, the hook. Macklemore isn't awful, bu

Awful rappers make it to the top of charts on a regular basis. Rap music sells because of the beat and, to a lesser extent, the hook. Macklemore isn't awful, but as rappers go he's nothing too special. His hustle should be admired as should his ear for beats.