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I'm curious how he was able to become so popular so quickly. What music blogs promoted his album? Did he already have relationships with the blogs or did he jus
by finkin1 14y ago
I'm curious how he was able to become so popular so quickly. What music blogs promoted his album? Did he already have relationships with the blogs or did he just submit his album like everyone else and the quality spoke for itself?
- benhebert 14y agoA catchy song that does well on hypem and then gets picked up by the blogosphere. It's all about how the artist markets themselves from there.
- clicks 14y agoI think it spread because the song is just so catchy, the video is quite quirky and weird, and so it's really just something that's likely to be shared casually. Very established social-networking sites enable even quicker sharing and spreading of these videos than just a few years ago. Same deal as Gangnam Style pretty much.
- jmintz 14y agoHe worked his arse off for years and had a huge following before this album launched. This was his biggest song before The Heist was released: http://www.youtube.com/watch?v=nWhx-CtPmBU http://www.youtube.com/watch?v=nWhx-CtPmBU (story about addiction and his struggle to overcome it). When The Heist launched he emailed/tweeted/blogged his fans and got enough of a response to hit #1 on iTunes in <24 hrs. I saw him perform about 3 years ago in Bellingham, Washington so this overnight success story involved a lot of hard work to accomplish.