This is the way to go. It took me a while to realize that "normal" people don't really care about visual appeal as long as you're solving their problem and maki

This is the way to go. It took me a while to realize that "normal" people don't really care about visual appeal as long as you're solving their problem and making them money. Start with something like Zurb or Bootstrap and fix their problem -- it's very likely already heads and shoulders above their hacked up Excel solution. If you're finding you're hitting this problem a lot, make friends with designers that you can share the love with.