I tend to think you're kind of cherry picking his lyrics to support your point here: 4 lines of Macklemore versus 12 of Nas. There's plenty of internal rhymes

I tend to think you're kind of cherry picking his lyrics to support your point here: 4 lines of Macklemore versus 12 of Nas. There's plenty of internal rhymes and alliteration in: Rollin' in, hella deep, headin' to the mezzanine, Dressed in all pink, 'cept my gator shoes, those are green Draped in a leopard mink, girls standin' next to me Probably shoulda washed this, smells like R. Kelly's sheets (Piiisssssss) But shit, it was ninety-nine cents! (Bag it) Coppin' it, washin' it, 'bout to go and get some compliments Passin' up on those moccasins someone else's been walkin' in And honorable mention for this: Your grammy, your aunty, your momma, your mammy I’ll take those flannel zebra jammies, Saying "it's awful because it's not Illmatic" makes no sense; plenty of people would say Illmatic is the best hip-hop album of all time. So not living up to that standard doesn't make it awful.