Add to it that the title misrepresents the nature of the article. This doesn't seem to be a list of the top ten most hated companies, as ranked by some metric.

Add to it that the title misrepresents the nature of the article. This doesn't seem to be a list of the top ten most hated companies, as ranked by some metric. It's just a list of ten companies that did really poorly in 2012, in no apparent order. So the fact that T-Mobile is the third item the list does not in any way imply that T-Mobile is somehow the "3rd most hated company".