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In the past few years this has been happening a lot when it comes to rap. A lot of artist have been powered by the internet, gain a big following, but then they
by loso 14y ago
In the past few years this has been happening a lot when it comes to rap. A lot of artist have been powered by the internet, gain a big following, but then they end up signing up to a major label. Drake, Soulja Boy, ASAP Rocky, Odd Future, etc. So far this guy has signed to no one and was able to break out the internet only sphere and get to the top of the charts.
I hope this happens more often. I am not anti corporate by a long shot but the labels have gotten worse not better since the days of Napster. Doing it this way an artist is able to make money but still avoid the dreaded 360 deal.
- hndude 14y agolink for anyone else curious what a 360 deal is: http://en.wikipedia.org/wiki/360_deal http://en.wikipedia.org/wiki/360_deal
- homosaur 14y agoOF's deal is way different than those others though, it was basically a 2 album deal and the label has to more or less stay away from what I understand. Probably more like the deal Wu-Tang signed in the early 90's. Even though Wu-Tang was technically signed to a label, the only rights the label had was basically to make money off them because none of the rappers individually or as groups were bound by the deal. Of course I may be misinformed.
- loso 14y agoI agree with you about OF's deal being similar to Wu Tangs. My main point was that in the end they did sign and on a side note I think they are a group that really did not have to. I think they might have less buzz now than they did when they were independent.
- picklefish 14y agoOne of their songs on The Heist is about being offered a record deal by Jimmy Iovine (head of interscope), but it being more like a loan and thus turning it down.