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Because the "O" on that logo is slightly compressed and not an actual circle the logo looks like a mistake. A professional designer would have created an easy t
by michaelpinto 14y ago
Because the "O" on that logo is slightly compressed and not an actual circle the logo looks like a mistake. A professional designer would have created an easy to read symbol to go before the logotype treatment. The results look like a cheap logo: Granted that's better than nothing, but it wouldn't qualify as a great logo.
Branding is like a car: You get what you pay for. If you need a commuter car to get you to the station yes 99designs is a great idea. But if you want car that you can drive cross country then you should really invest. I honestly think that most startups shouldn't worry about their logo until they're well on the road, but don't kid yourself that you have a great logo.