See http://en.wikipedia.org/wiki/Jevons_paradox http://en.wikipedia.org/wiki/Jevons_paradox In economics, the Jevons paradox [..] is the proposition that techn

See http://en.wikipedia.org/wiki/Jevons_paradox http://en.wikipedia.org/wiki/Jevons_paradox In economics, the Jevons paradox [..] is the proposition that technological progress that increases the efficiency with which a resource is used tends to increase (rather than decrease) the rate of consumption of that resource.