I think all of you are missing the point. They might have done this to create a filter that would weed out people who wouldn't fit. But, I think the main point

I think all of you are missing the point. They might have done this to create a filter that would weed out people who wouldn't fit. But, I think the main point was to attract as much attention as possible to the fact that they are hiring. "Free" advertisement. This thread proves they succeed beautifully.