We have a lot of demand from users who aren't able to access our app on Google Play. There's a lot of devices out there without market access e.g. Kindle Fire

We have a lot of demand from users who aren't able to access our app on Google Play. There's a lot of devices out there without market access e.g. Kindle Fire and we get a lot of demand in countries which don't have Google Play e.g. Iran & China.