I find that businesses start with the notion that they will make money... There is a distinction to be made. There are many startups that are the product itsel

I find that businesses start with the notion that they will make money... There is a distinction to be made. There are many startups that are the product itself. Their product is just a coy to make it seem as if they are successful. Their only aim is to sell the success to investors/people with money so they can cash out. In this case, the startup/product provides a very different set of usefulness. Yes, these types of businesses are useful. They generate traction for the buyer, their engineering talent put to better use, etc. Though these days I just start with the question: Who will buy this? If I can't answer that then I move on. No sense in trying to mine a business model that does not exist.