Do the ads in print or broadcast radio/TV pay much more than that? Seems that a Super Bowl spot goes for about 4 million USD, reaching 100+ million viewers [1]

Do the ads in print or broadcast radio/TV pay much more than that? Seems that a Super Bowl spot goes for about 4 million USD, reaching 100+ million viewers [1] - that comes out as about 40 bucks per thousand impressions, but this "impression" is an interstitial one for 30 seconds. This is apparently the highest USA TV price ever. And, for print, most anything that is not paid research has a cover price mostly to pay for distribution (in particular, to get news stands paid for carrying it). [1] http://www.nbcnews.com/business/despite-4-million-price-tag-marketers-clamor-super-bowl-ads-1C7100946 http://www.nbcnews.com/business/despite-4-million-price-tag-...