Why was this guy listening to an audience to begin with? People don't know what they want, and that's entirely different from what they will actually pay for.

Why was this guy listening to an audience to begin with? People don't know what they want, and that's entirely different from what they will actually pay for. The only measure is the cash register, i.e., the reconciliation report from the credit card processor(s). Make something awesome that clearly takes away more pain than the price incurs, more cheaply than you can produce it. If you can't make it awesome or profitable, then it's not a business.