Well, if another revenue stream was, say, high-ticket industry research or conferences, then a site operating in that arena would suddenly find that it needs to

Well, if another revenue stream was, say, high-ticket industry research or conferences, then a site operating in that arena would suddenly find that it needs to be very credible and maintain a reputation for accuracy and professional reporting practices. They would need to swing from serving spotty teenagers to serving trade visitors with money to spend. I would expect this to immediately reflect in the quality of their news coverage.