Pfft. Any game site worth their salt would have negotiated the embargo period on releasing the "news" before providing this free advertising in exchange for tho

Pfft. Any game site worth their salt would have negotiated the embargo period on releasing the "news" before providing this free advertising in exchange for those addicted fanboy clicks. Real journalism is the advertising industry now. "Real" journalism (old-fashioned "journalistic integrity") is a good way to get squeezed out and blacklisted from the industry. Keep in mind this isn't "real" news or journalism, it is treated as entertainment and there is no integrity assumed, there are justifications in place for this stuff. Also, there have always been press hacks and tabloids. Most popular internet "news" is far more tabloid than newspaper.