The product is what you sell. The business is the rest (marketing, sales, etc.). A product itself is not a business, because products don't sell themselves. No

The product is what you sell. The business is the rest (marketing, sales, etc.). A product itself is not a business, because products don't sell themselves. No matter how good they are, someone needs to market them in any given way. Problem with hackers is that they falsely believe that building a great product is enough. Nope. Ever see the mountain of downright awful products out there? How do people buy such such garbage? Because those products are marketed well. If people sell garbage with good marketing imagine what a great product and great marketing can accomplish. One word: Apple. Billions of dollars due to great marketing and great products.