Because they made the front page of HackerNews (likely the target audience), and will probably be picked up by a few other techie sites as well. As with all th

Because they made the front page of HackerNews (likely the target audience), and will probably be picked up by a few other techie sites as well. As with all the other "hiring games" that Google and others do, you can also just submit your resume, you don't have to play.