This has a longer path to success, years in some cases Do you know of shorter paths to success, that take less than years? An underserved market is an opportu

This has a longer path to success, years in some cases Do you know of shorter paths to success, that take less than years? An underserved market is an opportunity, not a competitive advantage by itself. Your competitive advantage would be the ability and permission to talk directly to that market in a way that they would listen. That's the point of Nathan's post.