Another issue cropping up is eyeballs moving from desktops to mobile devices. The CPM for mobile is significantly lower than desktop which puts more financial

Another issue cropping up is eyeballs moving from desktops to mobile devices. The CPM for mobile is significantly lower than desktop which puts more financial constraints on a company that is only ad powered. These are real pressures affecting $FB and $GOOG right now. Based on KPCB (1) research, CPM for desktop is $3.50 and for mobile it's $0.75. [1] - http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 http://www.slideshare.net/kleinerperkins/kpcb-internet-trend...