I 100% agree with you. It's a 127 page book on UX design written by someone with what appears to be a great deal of knowledge on the subject. The bottom line i

I 100% agree with you. It's a 127 page book on UX design written by someone with what appears to be a great deal of knowledge on the subject. The bottom line is when you're trying to run a business, leads and exposure cost money. They wrote a book and asked for an email in return. To me, that seems like a fair trade - especially for something as critical as UX.