This looks very link-baity to me. The whole linked article lacks substance and is basically summarised by: "Somebody on the internet called us hipsters because

This looks very link-baity to me. The whole linked article lacks substance and is basically summarised by: "Somebody on the internet called us hipsters because we've got this and this in our software stack. We don't know what we are, but the software is awesome. And check our kickstarter page".