> Basically, the main reason why an app store or marketplace is important, is because the web suffers from a discoverability problem. Isn't it the other way ar

> Basically, the main reason why an app store or marketplace is important, is because the web suffers from a discoverability problem. Isn't it the other way around? There's no effective way of publicising you app or helping people to find it in an app store short of hoping that the Apple/Google overlords will decide to stick it on the front page. It's remarkably hard to find apps that you're looking for unless you know the name of it (and it isn't a common name, etc), and there's no way of working around it. In contrast, on the web, if one site doesn't work very well, you go to another one. If one discovery tool isn't working very well (e.g. Digg), you use a different one (e.g. Hacker News). The web is very discoverable. It just doesn't force a particular discovery mechanism on people like app stores tend to do. That said, this is a large part of why FirefoxOS is so promising.