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My advice is not to listen to the no doubt tiny percentage of people complaining about the email delivery. Hard fact of business: if people hate commerce, they
by ahoyhere 14y ago
My advice is not to listen to the no doubt tiny percentage of people complaining about the email delivery. Hard fact of business: if people hate commerce, they won't buy from you. It's a mistake to tailor your business around people you can't sell to… probably sounds obvious, but we're all built to respond to the squeaky wheel instead of the 4 other wheels who roll along happily.
Don't hamstring your future business success simply because your offer isn't right for everyone with an "add comment" button!
Email newsletters -- opt in, permission marketing, like yours -- are gold. Readers love them, and they do gangbusters for your sales!
- mtreder 14y agoThanks. That's a wise advice! Appreciate it.
- edgesrazor 14y agoI 100% agree with you. It's a 127 page book on UX design written by someone with what appears to be a great deal of knowledge on the subject. The bottom line is when you're trying to run a business, leads and exposure cost money. They wrote a book and asked for an email in return. To me, that seems like a fair trade - especially for something as critical as UX.