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(principally because most media companies start from and focus on the question: how do we serve advertising efficiently and profitably? It's not a side project.
by orangethirty 14y ago
(principally because most media companies start from and focus on the question: how do we serve advertising efficiently and profitably? It's not a side project.)
That right there is why a lot of programmers these days fail tomake any money with advertising. They see it as an add-on, rather than the product itself. Advertising is the product.
- ahi 14y agoThe users are the product. Advertising is how you sell them. If you think about the advertising model as selling your users/visitors then the high volume required becomes more obvious. You don't sell an ad slot for $1k. You sell a user for a tenth of a penny.