3 ms·
You should also A/B test those photos to increase the conversion rate. For example, have you thought about replacing those landscapes with photos of smiling bus
by sgdesign 14y ago
You should also A/B test those photos to increase the conversion rate. For example, have you thought about replacing those landscapes with photos of smiling businesspeople in suits?
And I noticed you're not even asking people to sign up for your newsletter either. You're gonna want to add a big call-to-action button in there for that.
But seriously, I know where you're coming from, however isn't there some place on the internet for exploration and curiosity? Not everything has to be beaten half to death with the usability stick.
- jasonkester 14y agoWe're not talking about conversion optimization though. This is about not bouncing everybody that comes to your site. I, for instance, spend up to 9 months each year traveling the world so this site would presumably be something I'd be interested in. But I'm not interested in it because despite the name it appears to just be a link to some guy's homepage or something. So I left. Naturally, since this is a supportive community of folks and the site owner is asking for feedback, I went back and dug around until I discovered that hey, whaddayaknow, there actually is some real content there if you look deep enough. But most people won't do that. They'll just hit the back button and wonder why they named their site "Let's Travel Somewhere" when it doesn't have anything to do with traveling. My advice is to let those people know that the site does actually have something to do with travelling.
- glogla 14y agoI think he was being sarcastic.