What strikes me most is the absolute single mindedness of Jobs, especially in contrast to Colligan's appeal to empathy. This is not acceptable to Apple. What a

What strikes me most is the absolute single mindedness of Jobs, especially in contrast to Colligan's appeal to empathy. This is not acceptable to Apple. What a way to talk! Colligan goes to great lengths to establish commonality, using rhetoric like "Like you, ...", "...as you said...", "We can both try...", "...big enough for both of us...". He invokes individual liberty, "this is America!", rationalising and depersonalising his stance. For Steve though, there appears to be one thing only: stop doing what you're doing. He belittles then intimidates, in clipped dismissive sentences. All Ed's appeals to reason seem to mean less to him than the mud on his boot. Stop. Doing. What. You're. Doing.