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They should listen to Seth Godin and make submitting email optional. Earn our permission to be contacted. Trying 10 minute mail. :-) Also hey.. Why am I falli
by zapfmann 14y ago
They should listen to Seth Godin and make submitting email optional. Earn our permission to be contacted.
Trying 10 minute mail. :-)
Also hey.. Why am I falling for this. I have no preview, I don't even know these guys, and it seems like it is a UX consulting shop. So their marketing worked. I know shall remember there are some lads called UXPin.
Well done. But not downloading the book. Being about UX, I don't think they would be the best - making me give them my email on a viral marketing campaign. Doesn't seem to clever to me.
- blowski 14y agoI had no problem just giving my email address. As amazing as Seth Godin is, blindly following (or recommending) every one of his suggestions in every situation is not a good idea, and I doubt he would say it is either.
- ahoyhere 14y agoEr, opting in to get a freebie IS permission marketing. Exactly so. Getting a free ebook isn't compulsory.
- infinite8s 14y agoI would think that downloading the book might constitute permission to be contacted :)
- SkyMarshal 14y agoI would have thought that by now every HN'er has at least one account strictly for signups and a separate account/s for personal/business. Lets stop pretending there's some kind of cost in signing up for something like this.