McDonalds is seemingly trying to create an image of a wholesome restaurant, serving naturally made and original food. McDonalds in Canada has a series of videos

McDonalds is seemingly trying to create an image of a wholesome restaurant, serving naturally made and original food. McDonalds in Canada has a series of videos showing how their meat is natural, and their fries are 100% potatoes etc. I feel that mechanizing their burger making process would be counter productive to this image.