McDonalds actually operates something like 30% of its stores directly instead so that it eats it's own dogfood. It can try out new ideas in a production settin

McDonalds actually operates something like 30% of its stores directly instead so that it eats it's own dogfood. It can try out new ideas in a production setting, etc. My guess is that Momentum Machines is doing something similar. Think of it as a public-facing R&D center, not as unstartupy. Plus, "startupy" is about designing to scale up. Having a physical store is not necessarily unstartupy. Operating it as a mom-and-pop restaurant would be, but operating it with machines seems distinctly startupy. New store? No problem, rent the space, install the machines, boom, done!