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And even when consumers use Google for mobile searches, they are often doing so on Apple devices like iPhones, for which Google has to pay Apple a fee. Those ty
by ingenium 14y ago
And even when consumers use Google for mobile searches, they are often doing so on Apple devices like iPhones, for which Google has to pay Apple a fee. Those types of fees are large — equivalent to 25 percent of Google’s revenue in the quarter.
Really? Why would Google have to pay Apple a cut of ad revenue from searches? Or is it referring only to searches initiated in the search box in Safari?