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Isaacson made several telling errors about Apple products, showing he didn't really know them--for example, he seems not to understand how NeXT technology is st
by jxdxbx 14y ago
Isaacson made several telling errors about Apple products, showing he didn't really know them--for example, he seems not to understand how NeXT technology is still the core of OS X and iOS. This is not a trivial detail, since if Jobs was all about products you're not going to understand his work if you don't understand the products.
So, Isaacson fails as a book that will help you understand Job's work, or his management style, or what he did to turn Apple around--which I think had quite a bit to do with Apple's habit of leveraging technologies across products, developing economies of scale, and having people work in small, autonomous teams.
It's still a good book, though--I think it painted a balanced picture of an obsessive and mercurial man who, slowly, almost became a normal person.
- danabramov 14y agoYou're spot on about Apple relying on NeXT technologies in OS X / iOS renaissance. I too was surprised this wasn't really mentioned in the book.