Regarding zynga, I think the player base has spread outward to many different games vs all on zynga. Zynga had the initial numbers because of their Facebook gam

Regarding zynga, I think the player base has spread outward to many different games vs all on zynga. Zynga had the initial numbers because of their Facebook game success. Now you see rage of bahamut, etc. It seems like most of these games live or die for their 1% of customers that pay the most. In the future I see traditional vs mobile as TV shows vs movies. They are functionally the same media, but they are produced to be consumed in different ways. Right now we're wondering why made for TV movies are not doing as well as their theater counterparts.