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I talk to a lot of startups about analytics and this is definitely a problem that needs solving. Doing lots and lots of external API calls is nontrivial at sca

by teej 14y ago

I talk to a lot of startups about analytics and this is definitely a problem that needs solving. Doing lots and lots of external API calls is nontrivial at scale for someone who is "just a Rails app". Lots of startups need analytics but are still at "just a Rails app" stage. If you're already async it's easy but so many people aren't. You're 150% right on your second point - people have no fucking clue how to get business value out of analytics. I am trying to blog about it to help solve the problem, but it's a tricky thing to teach.

plasma 14y ago
teej, you hit the nail on the head. I'm a co-founder of SoundGecko.com and we have analytics but nothing anywhere near what we want. Sticking points are: 1. It's going to take some time to get going 2. There are other business/product feature issues that need development 3. There is no decent reporting interface that works out of the box, is cheap, and is real time I think Google Analytics with Event Tracking is the way to go by the looks of it.
deleted 14y ago
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far33d 14y ago
+1. I've spent lots and lots of time on this. I've used nearly every off-the-shelf system as well as some really well-done in-house systems (Zynga, in particular). All have major shortfalls, and many startups have piecemeal data in multiple providers (AppAnnie! Flurry! MixPanel! Google Analytics! Internal Databases!) that only solve one little sliver of the problem and don't talk to each other. There's plenty of room for innovation and improvement.