I wrote about niches vs worldviews and even included a free lesson from my class, because it's such an important & under-reported topic: http://unicornfree.com

I wrote about niches vs worldviews and even included a free lesson from my class, because it's such an important & under-reported topic: http://unicornfree.com/2011/niches-are-for-suckers/ http://unicornfree.com/2011/niches-are-for-suckers/ When I said Nathan was throwing away every advantage he had, and he ought to go vertical, I meant to go with an audience where you already have experience, pull, connections, insider knowledge. That's what I mean by "vertical." So yeah, if you're a go-to JavaScript guy, why would you start anywhere else but there? You'd just be pissing away your advantages.