> A demographic gets targeted just because it's under-represented. How are these demographic categories themselves not entirely arbitrary? How is analyzing a

> A demographic gets targeted just because it's under-represented. How are these demographic categories themselves not entirely arbitrary? How is analyzing a demographic category as though the definition of that category were preemptively relevant not an exercise in question-begging? If you conducted a study that indicated that people with odd-numbered shoe sizes were "under-represented", would you begin targeting that "demographic"? Why would you have been looking at people's shoe sizes in the first place?