Then he doesn't see what you see, hence he isn't willing to commit like you have. Until you get him (or anyone else) to see what you see (in the market, the pot

Then he doesn't see what you see, hence he isn't willing to commit like you have. Until you get him (or anyone else) to see what you see (in the market, the potential, etc), then you won't be able to make anyone commit like you have. If he saw what you see, then he would absolutely commit, right? Since he hasn't, the problem has to be in your communication skills. It sounds like you need to work on your ability to communicate just what it is that you have.